Genii Capital is a private investment firm that places common and business sense at the center of the investment decision making process while targeting solid performance. Our investment philosophy is to create value by investing in ideas, brands and projects that are innovative and often disruptive to their business environment.

Differentiating us from most other investment firms, our investment decisions are the result of long term strategy as well as a unique deal flow, which combined with the partners' own interest in the company – as well as their experience – make for repeated success.

Our investments should have the potential to lead fundamental change in industries or markets rather than follow predefined market trends.